Big Bang Theory actor Jim Parsons has teamed up with computer technology company Intel to launch its RealSense campaign, starring in a series of ads showcasing the brand's new technology.

The collaboration marks Parsons's first major endorsement deal, and Marianne Besch, executive creative director at ad agency mcgarrybowen, said 'Jim's enthusiasm was so genuine and real. When he actually saw the technology he became the embodiment of it'.